Love Bomb 2014: DAY FOUR

For this year’s LOVEBOMB we are getting naked... well metaphorically. We are stepping behind the independent lingerie brands to look at the women behind the brands.

Each day, starting from today, each brand will have a special promo and giveaway as we all introduce our fans to one another. For details of each brand's giveaway, make sure you check their facebooks!

It's our turn!

Well that is me and all the ladies that work on the brand. I created Playful Promises as I had a love for much more expensive pants and wanted to make them affordable. I also wanted to make them sexy. There is plenty of affordable every day lingerie but the seductive sexy lingerie like Myla and AP is just too expensive. I wanted to make something with design detail at an affordable price.

We are offering 30% off our website for 24 hours with code LOVEBOMB2014

We are also running a giveaway on our facebook page!

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One of the nicest things about doing the LOVEBOMB this year was when all the ladies came to our studio at our office in London to do the photoshoot. It is so nice to speak with other women in business and see how they juggle all the commitments in their lives and discussing the trials and tribulations we all face as small independent female run brands.

One of the sad points of the day is that we didn’t have Velda Lauder who usually joined us for the LOVEBOMB due to her untimely passing last year. The inspiration she gave to us other female entrepreneurs was missed.